Food Marketing with Jones and Thomas Marketing Communications

Gone are the times of sliding by with simply posting your print materials online. These days, electronic marketing really is marketing, and it's more than a few snazzy Java-driven graphics or putting some Flash into your web site. It takes planning, strategy, and yes, a bit of marketing savvy.

Is marketing without a purpose worse than no marketing at all?

Some say yes, so remember, before communicating your message, determine its purpose. What is it that you want the communication to do? What action do you want the customer to take? Is the purpose to educate, generate inquiries, raise awareness, change an image?

Then, as you develop your campaign, keep these simple factors in mind:

Audience
Benefits
Compelling Message

While there is no single best way to approach the development of a marketing program, following a disciplined planning process can make a marketing program more effective for your business. And, it's important to realize that when we talk about a marketing program, we are not limiting it to traditional advertising.

Innovation can be defined as uniqueness with relevance. It is the idea that reaches to the outer edges of creativity, while maintaining understanding and usefulness with the consumer. And ideas can come from many different areas: customers, the sales force, marketing, R&D, operations, competition, associations, conferences.