Case Studies
Yotta Pet Products
Situation:
Yotta had developed a line of toppings that improve the taste of dry dog foods and provided a number of health benefits.
Primary Goal:
Develop a name and logo for Yotta's innovative new product.
Marketing Solution:
This was a unique situation; our target audience wasn't just dog owners, it was people who truly loved their dogs enough to want to buy them something that improved the taste of dog foods. The creative team talked to local dog lovers, hoping to discover what would appeal to them. After much discussion and collaboration, we developed the perfect name for this product: Dog Lover's Choice™.
When creating the logo, once again we turned to our community focus group. Based on their input, we used rich burgundy and gold tones, a strong serif font, and a stylized photo of a real dog to convey that Dog Lover's Choice is a premier product for true dog lovers.
