Case Studies
Rain Garden® Logo, Tagline, & Collateral
Situation:
Rain Garden® was a new line of hydroponic vegetables that needed branding and marketing from the ground up.
Primary Goal:
Introduce Rain Garden hydroponic vegetables to the market and position them as providing superior freshness, better appearance, and delicious flavor. The products´ herbicide-free growing conditions and environmentally sound production practices would appeal to both organic lovers and vegetable lovers.
Marketing Solution:
For the Rain Garden market launch, Jones and Thomas created a bold identity hearkening to the brand´s roots in nature. Strong green and blue shades, stylized leaves, and contemporary typefaces helped build a contemporary image for the products. We paired the logo with a tagline of “always in season.”
We developed brightly colored packaging, including poly clamshell cases as well as labeled shrink wrap. To further support the brand, we developed a range of print collateral as well as full identity standards guidelines.
