Case Studies
Proud Paws® Pet Foods
Situation:
This brand was having trouble getting distribution for its line of dog and cat foods. The pet food line was sold under two brands: Proud Paws®, a baseline product, and Class Act®, a premium product.
Primary Goal:
Create a new look for both products and enhance the ability to get distribution through traditional channels like pet stores, grocery stores, and superstores.
Marketing Solution:
Jones and Thomas re-branded the product under the Proud Paws name. The premium product was renamed Proud Paws Ultra Select.
To properly re-brand the Proud Paws product line, we started with a new logo. The award-winning logo design captured the essence of the brand as a select pet food product for both dogs and cats. The packaging was redesigned to attract high-end customers with its vibrant photography and bold messaging. The contemporary, iconic logo perfectly complemented the redesigned packaging, which created a cohesive look and feel for the line.
