Case Studies
MoonRose®
Situation:
MoonRose® wanted to market its vegetarian line of products to restaurants and foodservice operations. This was the first, full-line brand of vegetarian cuisine for foodservice.
Primary Goal:
Create attractive sales materials highlighting the MoonRose product line and its health and nutrition benefits.
Marketing Solution:
Using muted tones to complement MoonRose's existing logo and finished product shots to emphasize the visual appeal of the line, we developed a folder and sales materials for the sales team as well as table tents to place in restaurants. In addition, we touted the fact that the MoonRose vegetarian line was the first of its kind available to the foodservice market.
