Case Studies
Midland Harvest® Packaging & Sales Materials
Situation:
Midland Harvest®, maker of soy-based dry mixes, was preparing to expand its product line to include pastas, frozen items, soymilks, and puddings.
Primary Goal:
Develop eye-catching packaging and informative sales materials to promote the Midland Harvest product line to consumers and supermarket buyers/managers.
Marketing Solution:
Using green, yellow, and blue hues and stylish finished product shots, we developed bold packaging that stands out on supermarket shelves. We carried this theme over to the sales materials, accompanying the look with engaging copy touting the delicious taste and nutritional value of Midland Harvest products.
