Case Studies
Matsutani America Fibersol®-2 Trade Show, Print Campaign, & Web Site
Situation:
Matsutani Chemical Industry Co., Ltd., Japan's leading producer of specialty food starches and maltodextrins, established Matsutani America, Inc., a wholly owned subsidiary headquartered in Decatur, Illinois.
Primary Goal:
Matsutani America wanted to demonstrate to North American food and beverage manufacturers the outstanding physical and chemical properties of their proprietary soluble dietary fiber Fibersol®-2.
Marketing Solution:
To help introduce Fibersol-2 to North America, Jones and Thomas created a selection of collateral to distribute to potential customers via trade shows or mailings. The information included overview pieces that told the Matsutani America story, as well as more detailed pieces that touted the benefits of this innovative soluble dietary fiber. In addition, we created a print campaign, which was placed in select beverage and baking trade publications.
We also gave Matsutani America a web presence with the development of matsutaniamerica.com. In addition to reviewing technical and nutritional information for Fibersol-2, potential customers can order samples, contact sales representatives, and check out news updates on the site.
