Case Studies
Enova® Oil
Situation:
ADM KAO LLC was unhappy with the packaging of its Enova® oil, so they turned to Jones and Thomas Marketing Communications.
Primary Goal:
Create an appealing design to communicate the health benefits of Enova oil, while also conveying that this is a high-end, natural product—all via the product label.
Marketing Solution:
In the chosen bottle wrap format, we creatively brought together vibrant greens to represent nature and vivid yellows to suggest cooking oil. We also included important messaging about Enova's health benefits without overwhelming or cluttering the packaging. Plus, to help position Enova as a premium item, we added rich gold tones to the high-end design.
To ensure that printing quality was maintained, a representative from Jones and Thomas traveled to Brazil to press check the packaging prior to printing.
While redesigning the packaging, Enova oil was awarded the Good Housekeeping Seal. To highlight this fact, we developed a brightly magenta colored neckband that contrasted nicely with the rich tones of the label and stood out on the shelf.
Supporting materials such as coupons and direct mailers also helped raise awareness and drive interest.
